The Technical Glossary
Master the technical and strategic vocabulary of B2B cold email technical.
Glossary Categories
BIMI
BIMI is an advanced email specification that displays your verified corporate logo next to authenticated outgoing emails directly inside recipient inboxes.
Read definitionCAN-SPAM
CAN-SPAM is the US federal law establishing regulatory compliance standards for commercial email, mandating clear sender identification and mandatory opt-out mechanisms.
Read definitionCASL
CASL is Canada's anti-spam law governing the transmission of Commercial Electronic Messages (CEMs) to Canadian recipients, requiring express or implied consent.
Read definitionCold Email Infrastructure
The technical architecture of secondary domains, DNS records, Google/Microsoft mailboxes, and IP pools configured specifically to send outbound outreach safely at scale.
Read definitionCustom Tracking Domain
A Custom Tracking Domain is a dedicated CNAME DNS record created on your own domain to track email opens and clicks securely without sharing domain reputation with third-party senders.
Read definitionDedicated IP
A Dedicated IP is an email sending IP address allocated exclusively to a single sender or organization, ensuring that sender reputation is entirely independent of other senders.
Read definitionDKIM
DKIM is an email authentication protocol that attaches a cryptographic digital signature to outgoing emails, proving to receiving servers that the message originated from your domain and was not altered in transit.
Read definitionDMARC
DMARC is an email security protocol that builds upon SPF and DKIM, giving domain owners instructions on how receiving servers should treat emails that fail authentication.
Read definitionESP
An Email Service Provider is a company that provides infrastructure and software for sending and receiving emails (e.g., Google Workspace, Microsoft 365, SendGrid, Amazon SES).
Read definitionFeedback Loop
A Feedback Loop is an automated mechanism provided by ISPs (like Yahoo, Microsoft) that notifies senders when a recipient marks their email as spam using Abuse Reporting Format (ARF) messages.
Read definitionGDPR
GDPR is the European Union regulation governing data privacy, personal data processing, and communications with individuals residing in the European Economic Area (EEA).
Read definitionIMAP
IMAP is a standard internet protocol used by email clients and outbound sales sequencers to retrieve, synchronize, and monitor incoming email messages from a remote mail server.
Read definitionMailboxes
Mailboxes are the individual email accounts (e.g., `alex@getcompany.com`) configured on an email service provider to send and receive outbound messages.
Read definitionMX Records
MX records are DNS settings that specify the mail server responsible for accepting incoming email messages on behalf of a domain name.
Read definitionPhishing
Phishing is a fraudulent cyberattack where attackers impersonate reputable organizations or executives to deceive recipients into revealing sensitive credentials, financial data, or installing malware.
Read definitionReply Email Tracking
Reply email tracking is the automated software mechanism that detects when a prospect responds to an outbound email, instantly pausing scheduled follow-ups and notifying sales reps.
Read definitionShared IP
A shared IP is an email sending server IP address utilized simultaneously by multiple organizations or user accounts to transmit messages.
Read definitionSMTP
SMTP is the standard internet networking protocol used to transmit outgoing email transmissions across IP networks from mail clients to mail servers.
Read definitionSPF
SPF is an email authentication standard that allows domain owners to publish a public DNS TXT record specifying which mail servers and IP addresses are authorized to send email on behalf of their domain.
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