Agency & ServicesIntermediate3-step sequence

The Web Design Pitch That Books Clients

Business owners do not care if their website is built in WordPress or Webflow. They only care if it generates revenue. Stop pitching "beautiful design" and start pitching "conversion fixes."

The Template

Template Variables

{{mobileFlaw}}A specific issue on their mobile site

Example: "the "Book Appointment" button is completely hidden off-screen"

{{conversionFix}}What you did to fix it

Example: "added a sticky bottom-bar CTA"

Tactical Note: Email 1: The UX Audit. You identify a problem that is actively losing them money, and offer the solution for free.

Subject Line

the mobile site for {{companyName}}

Email Body

Hi {{firstName}}, I was trying to look up your services on my iPhone today and noticed that {{mobileFlaw}}. Usually, a UX flaw like that causes a massive bounce rate for local mobile traffic. I run a local web design studio. I took 10 minutes and built a quick Figma mockup showing how I would restructure the page and {{conversionFix}}. Are you opposed to me sending over the mockup link so your dev guy can fix it?

#web-design#freelance#agency#sales

Related templates

View all

Agency & Services

Freelance Graphic Design Pitch Sequence

3-step sequence · Intermediate

Subject

the creative for {{companyName}}

View template

Real Estate & Local

Commercial Cleaning & Janitorial Pitch

3-step sequence · Beginner

Subject

the cleaning crew at {{companyName}}

View template