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How to Close Deals After the Demo

Sales reps constantly ruin deals by sending a link to the recording and saying "let me know if you have questions." To close, you must arm your internal champion with a business case they can forward to their boss.

The Template

Template Variables

{{corePainPoint}}The biggest problem they admitted to on the call

Example: "your team spending 15 hours a week reconciling data"

{{onboardingTimeline}}How fast you can get them live

Example: "fully implemented before the end of Q3"

Tactical Note: Email 1: The Internal Champion (Send immediately after the demo). You do not ask them if they want to buy. You give them a weapon to sell it to their boss.

Subject Line

the brief: {{corePainPoint}}

Email Body

Hi {{firstName}}, Great speaking with you today. As promised, I put together a quick 1-page business case outlining exactly how we would solve {{corePainPoint}} for your team. I designed this specifically so you can forward it to the executive team when discussing budget approvals. Are you opposed to jumping on a 5-minute kickoff call next Wednesday if they greenlight it?
#sales#follow-up#b2b#closing

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