Agency & ServicesIntermediate3-step sequence

The Pitch That Books Copywriting Clients

For a copywriter, your cold email IS your portfolio. If your pitch is boring, they will never hire you to write their sales pages. Here is how to prove your skill immediately.

The Template

Template Variables

{{underperformingAsset}}A specific page or email that needs work

Example: "your current pricing page"

{{copywritingFlaw}}The psychological mistake they are making

Example: "it focuses heavily on features rather than the actual ROI"

Tactical Note: Email 1: The Rewrite Hook. A copywriter cannot just say "I write good copy." You have to demonstrate it by rewriting their actual assets for free.

Subject Line

the copy on {{underperformingAsset}}

Email Body

Hi {{firstName}}, I was reading through {{underperformingAsset}} today and noticed {{copywritingFlaw}}. Usually, that kind of framing causes prospects to hesitate and bounce right before clicking buy. I am a freelance conversion copywriter. I took 10 minutes and completely rewrote the above-the-fold section of that page to focus on the business outcome instead. Are you opposed to me sending over the Google Doc so you can just plug it in and A/B test it?

#freelance#copywriting#marketing#sales

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