Agency & ServicesIntermediate3-step sequence

The Pitch That Wins E-Commerce Brands

E-commerce founders get 100 pitches a day from agencies promising "better ROAS." To stand out, you must audit their actual funnel and point out a specific leak where they are bleeding cash.

The Template

Template Variables

{{specificProduct}}A product they are currently running ads for

Example: "the new matcha powder bundle"

{{funnelLeak}}A flaw you noticed in their customer journey

Example: "the cart page is missing trust badges"

Tactical Note: Email 1: The Funnel Audit. E-commerce founders are obsessed with Conversion Rate (CVR). If you spot a leak and fix it for free in a mockup, you win their trust instantly.

Subject Line

the ads for {{specificProduct}}

Email Body

Hi {{firstName}}, I noticed you are aggressively scaling Meta ads for {{specificProduct}} right now. I actually clicked through the funnel and noticed that {{funnelLeak}}, which is likely causing a massive drop-off on mobile. We run a growth agency specifically for DTC brands. I took 10 minutes and made a quick Figma mockup showing how to patch that leak to bump your CVR by ~2%. Are you opposed to me sending over the mockup link?

#ecommerce#agency#marketing#sales

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