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Real Estate & LocalIntermediate3-step sequence

The Commercial Broker Pitch Sequence

Building owners delete emails from brokers begging for a listing. To win exclusive CRE mandates, you must bring proof of recent comps and off-market buyers.

The Template

Template Variables

{{recentComp}}A property you just closed nearby

Example: "the 12,000 sqft warehouse on Main St"

{{dealMetric}}The impressive metric of that comp

Example: "$24/sqft on a 5-year term"

Tactical Note: Email 1: The Comp & The Leftover Tenants. You prove competence with a local comp, and immediately offer value (tenants who need space) instead of asking for a listing.

Subject Line

the lease at {{recentComp}}

Email Body

Hi {{firstName}}, I know you own a few industrial properties in the area. My team just closed a lease at {{recentComp}} for {{dealMetric}}, which set a new high-water mark for the submarket. Since we already ran a full marketing process for that asset, we have three qualified tenants left over who missed out and need space immediately. Are you opposed to me sending over their space requirements to see if they fit any of your upcoming vacancies?
#real-estate#cre#broker#sales

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