Back to all templates
Real Estate & LocalBeginner3-step sequence

The Janitorial Pitch That Wins Contracts

Office managers hate dealing with unreliable cleaning crews. To win the contract, do not compete on price. Compete on reliability and employee health.

The Template

Template Variables

{{healthMetric}}The cost of a dirty office

Example: "the spike in employee sick days this quarter"

{{cleaningStandard}}Your differentiator

Example: "hospital-grade electrostatic sanitization"

Tactical Note: Email 1: The Health Pitch. Office managers do not care about shiny floors; they care about employees complaining they are sick. You frame cleaning as a healthcare metric.

Subject Line

the cleaning crew at {{companyName}}

Email Body

Hi {{firstName}}, With cold and flu season approaching, most office managers I speak with are trying to mitigate {{healthMetric}}. We run a local commercial cleaning company. Unlike standard vacuum-and-trash crews, we focus heavily on {{cleaningStandard}} to keep your workforce actually healthy. Are you opposed to me sending over a quick 1-page PDF of our daily checklist so you can compare it to what your current crew is doing?
#cleaning#janitorial#b2b#local

Related templates

View all
Real Estate & Local

Local B2B Business Pitch

3-step sequence · Beginner

Subject

passing by {{localLandmark}}

View template
Real Estate & Local

Commercial Real Estate Broker Pitch

3-step sequence · Intermediate

Subject

the lease at {{recentComp}}

View template