Agency & ServicesIntermediate3-step sequence

The Agency Pitch That Secures Retainers

Brands get pitched by 50 marketing agencies a week. To stand out, you cannot just link to your portfolio. You must audit their live funnels and give them free value upfront.

Expected Reply Rateavg 7-11% audit request rate

Sequence Length3 Step Sequence

Estimated Read Time~31s (92 words)

Spam Safety100/100 Clean

Fill Variables2 fields

A specific mistake they are making

What you did to fix it

Tactical Note for Step 1

Email 1: The Free Audit. You find a real problem in their marketing funnel and offer the solution for free. This is the ultimate "Proof of Work."

Subject Line

the ad funnel for {{companyName}}33 chars

Email Body Copy92 words · 31s reading time

Hi {{firstName}}, I noticed you guys are spending heavily on Meta ads this week. I clicked through the funnel and noticed that your Meta ads are sending traffic to a slow-loading homepage instead of a dedicated landing page. Usually, this causes a massive drop-off in mobile conversions. We run a growth agency specifically for brands in your space. I actually took 15 minutes and mocked up a dedicated high-converting landing page. Are you opposed to me sending over the Figma link so your dev team can implement it and stop the leak?

Zero spam trigger words detected. Safe for primary inbox.

100/100

Why It Works

It leverages the Law of Reciprocity. By doing the work upfront for free (the Figma mockup), they feel psychologically obligated to at least reply.
It speaks the language of the prospect (CAC, funnel leaks, mobile conversions) rather than agency fluff ("synergy", "brand awareness").

Personalization Tips

You must actually find a flaw. Do not send this email if their funnel is perfect. Use the Facebook Ad Library to find live examples.

Pitfalls to Avoid

Guaranteeing a specific ROI. "I will triple your sales in 30 days!" makes you sound like a scammer.
Asking them to fill out a 20-question onboarding form just to get a quote.